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Manager - Marketing

Job Code - EC0804




Job Title Regional Marketing Manager
Department Marketing
Reports To President
Position Summary Manage regional marketing strategies and the day-to-day marketing activities in compliance with the Group strategy and objectives:
Interfaces with headquarters for bi-directional Marketing topics alignment
Drive regional Marcom, Segment/Application Marketing plans and NPI launches
Support the Sales Team on Product topics and Opportunities Management
Drive of assigned local business initiatives/projects


Responsibilities
Interface/Alignment between Subsidiary and HQ
Coordinate Marketing activities and initiatives between HQ and Subsidiary (bi-directional communication)
Provide local market inputs to HQ and receive the needed content for the regional execution of Group commercial initiatives/projects
Marketing Management
Analysis of regional market, trends and competitors
Develop, align and execute regional Marketing/Go-to-Market strategy and plans in line with the company marketing strategy
Coordinate Segment/Application Marketing plans at regional level by engaging relevant key colleagues, driving their execution and sharing the regional contribution with the Group Application Marketing
Collaborate with key colleagues on the local NPI product launch (New Product Introduction).
Coordinate with HQ Product Marketing connector design launches for new applications and markets, and follow up on the progress with local design, sales and management the progress of associated customer/business opportunities.
Consolidate and identify regional product needs
MarCom
Lead of the regional Marcom activities and their execution (e.g. tradeshows, branding, advertising, promotions, communication plan and execution, press releases, social media, budget proposal, etc.)
Develop local content and align with HQ Marcom
Support of the Sales Team
Share and/or develop product promotion material, local value propositions and position products/portfolio internally and at customers
Train the sales Team on products and marketing tools
Support the regional Customer Portfolio Management and Customer targeting
Organization and drive of local Sales campaigns
Take ownership and lead assigned local Business development initiatives/projects
CRM / Opportunity Pipeline Management
Support the use and data quality of the CRM (SMART) tool by accompanying the sales Team
Support the General Manager/Sales Manager in the organization of the monthly Opportunity pipeline review with the Sales Team and the associated actions items follow up
Local Reporting of customer and project activities to ensure critical local management attention

Qualifications
Bachelor/Master in Engineering, Sciences or Marketing
Six (6) years related experience; electronics market and/or interconnect required with min. 3 years in Marketing (ideally with technical products/solutions)
Excellent written and communication skills
Ability to work independently and with all levels of management, team oriented behavior
Strong organizational, problem-solving and analytical skills; able to manage multiple priorities and work flow
Demonstrated ability to supervise and motivate subordinates
Functional experience:
Experience in the development and deployment of regional strategies and plans
Experience in deploying New Product Introduction plan and Marketing programs
Experience in Marketing and Business Development
Knowledge of market intelligence methods, market segmentation and targeting
Project Management skills and experience in product marketing programs deployment
Fluent English
Working knowledge of Microsoft Office products, CRM experience a plus

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